Navigate your
financial journey
with confidence

Guiding you through life’s biggest choices with trusted, personalised financial advice.

OUR EXPERIENCE

About the team

Hereford Financial Services Ltd is a proudly independent, family-run firm offering clear, impartial advice with a personal touch.
We are committed to achieving positive outcomes by truly understanding our clients’ goals, acting with integrity, and always putting their best interests first.

Philip Sayce

Director
Philip brings over 25 years of experience in financial planning, helping clients turn complex goals into clear strategies.

Benjamin Sayce

Financial Adviser
With 5+ years’ experience, Ben offers clear, grounded financial advice and builds lasting client relationships
FINANCIAL PLANNING EXPERTS

Secure Your Financial Future

Investment Strategy & Planning

We take the time to understand your goals and your attitude to risk before creating an investment strategy that suits you.

We also use cash-flow modelling to give you a clear view of your finances, showing how your income, spending, savings, and investments may look over time. This helps you see whether you’re on track and where adjustments might be needed.

Estate Planning

Guidance on passing wealth to loved ones in a way that is both effective and tax-efficient, helping you protect more of what you’ve built for future generations.

Protection

Protection for your income, business, and family, ensuring financial security and support if the unexpected affects your health, work, or livelihood.

Retirement Planning

Whether retirement is approaching or already underway, we take time to understand your needs and priorities before creating a plan that supports them.

Using cash-flow modelling, we show how your income, spending, and savings may change over time, giving you clarity on the lifestyle you can maintain and confidence that your retirement finances remain secure and sustainable.

Why Advice Can Benefit You?

We know financial products can feel complex and overwhelming. That’s why we focus on clear, straightforward guidance that helps you reach your goals without jargon or unnecessary extras.
SUPPORTING YOUR JOURNEY

Who We Work With

Professionals
Families
Retirement

Professionals & Business Owners

As a professional or business owner, income often comes from profits, dividends or irregular payments. Careful planning helps balance the demands of work with personal goals, ensuring money is used effectively for growth, security and family needs.
Guidance designed to move your business forward.

Families

Planning ahead may include funding education or housing, as well as preparing to pass wealth on to the next generation. Taking these steps ensures your money supports both immediate priorities and long-term family security.
Planning that grows with you and your family.

Those Nearing or in Retirement

Approaching or already in retirement often brings a focus on creating reliable income and protecting peace of mind. Careful planning can help you enjoy the lifestyle you want while feeling secure about the future.
Retirement, made clearer and calmer.

You?

Some people simply want a trusted partner to help them navigate complex financial decisions. Having clear guidance can make it easier to understand your options, feel confident in your choices and stay on track for the future.
Wherever you’re heading, we’re here to help.
WHAT TO EXPECT

Our Process

In person or online

Initial Conversation

We start with a friendly chat to understand what you’re looking for and how we can help.

Collect information

Discovery

We dig deeper into your goals, your finances, and your priorities.

Set goals

Your Plan

We create a clear, tailored financial plan with practical steps.

In motion

Implementation

We put the plan into action, managing the details so you don’t have to.

Progress

Ongoing Support

Life changes, and so do your plans. We stay by your side to review, adapt, and keep things on track.

PROTECTING YOUR FUTURE

Do I Need Protection?

Protection can be a lifeline if you’re faced with serious illness or death. You never know what’s around the corner, so having the right cover in place helps safeguard both your finances and your family.

It may not feel urgent now, but think about how your household would manage without your income. Could they maintain their quality of life, keep up with mortgage payments, or meet everyday expenses?

With a wide range of policies available, protection can be tailored to suit your circumstances. We can guide you through the options and put the right plan in place, giving you and your loved ones long-term peace of mind.

A selection of the questions we most frequently receive from clients.

Ask us a question
Does it cost for the initial meeting?
How do I book an initial meeting?
Is there any obligation after the initial meeting?
How long will the initial meeting take?
Are you independent?
How do you get paid?
Where will the initial meeting be held?
What do I need for the initial meeting?

HEAR FROM OUR CLIENTS

“Ben and his team helped me make sense of my pension plans and brought them together into one that’s much easier to manage. They explained my options clearly throughout, and I’d be happy to recommend them.”
Patrick Williams
Pension advice
ENQUIRE

Contact Us

Complete our form to help us understand your goals and financial situation. We’ll be in touch shortly to guide you on the next steps.
Office
3 The Sheepcote
Monks Orchard Farm
Lumber Lane
Lugwardine
Hereford
HR1 4AG
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